In gift economies, Mauss argued, exchanges do not have the impersonal qualities of the
capitalist marketplace: In fact, even when objects of great value change hands, what
really matters is the relations between the people; exchange is about creating
friendships, or working out rivalries, or obligations, and only incidentally about
moving around valuable goods.
As a result everything becomes personally charged, even property: In gift economies,
the most famous objects of wealth - heirloom necklaces, weapons, feather cloaks – always
seem to develop personalities of their own.
David Graeber on MAUSS.